How to Become a Video Producer in No Time.
If you just want to create a “reality show” style video production, you can easily get by with a simple $200 HD camera and some mild imagination.
But if you want more professional, polished and highly presentable videos, there are a few things that you need to do first…
Take a minute and watch a couple of videos on Youtube and you will see a multitude of videos ranging from absolute embarrassment to totally awesome!
So what would you need to do to make a difference and actually stand out?
Well, let me show you How to Become a Video Producer in No Time.
Production Stages Every Video Producer Should Know
Having a solid plan is always better than a “second-hand run-of-the-mill technique”.
In this post, I will break down the elements of video production from pre-production to wrapping things up. But first, there are three stages to a successful video production:
The most important step to become a video producer is to do pre-production planning. You need to know your main goals or objectives, style, message and the target audience of your videos.
You can’t expect to get anything done without a well laid out plan.
This also means that you need to plan out the type of equipment or editing software that you’ll end up using, create your script, scout for shooting locations, and even consider the talent (actors) for your videos.
Now this is where the ball starts rolling – the production stage.
You need to ensure to have an integrated production setup to capture high quality videos and sound.
As a budding video producer, you need to focus on your target audience’s experience once they watch your videos.
Producing HD quality videos and sharp sound is the name of the game.
Just imagine the frustration of your viewers if you have pixelated videos and poor sound while trying to tell your compelling story visually… your videos will be one click away to the back or next button on Youtube.
No matter how hard you try to get it right during the production stage, there will always be some retouch to be made on your videos.
This is the purpose of the post-production stage and where the editing software will come into play.
Things that You Need to Become a Video Producer
Now that you know the process of producing a video, let’s explore the different types of equipment you’ll use to achieve maximum results.
Let There Be Light
Likewise, every set is different and will call upon specific types of lights to get the best shot.
This is where PROPER PLANNING comes into play before the actual production begins.
Here’s an example of being prepared: Let’s say you were shooting a 2 person interview (most notably called a “Talking Head” in the industry), the best light to use in this particular scenario is a 3-point light kit.
This lighting will enable you to properly flush out the most common shadows on your talent.
Check out this video from Jon Acosta (creator of DreamSync) to understand EXACTLY how to implement a 3-point lighting technique:
Prepare Your Camera
Since the dawn of video production, cameramen have carried bulky video equipment the size of a suitcase just to capture videos.
These things can be quite expensive and the video quality is not as great as compared to the latest HD enabled DSLR cameras available these days.
And if you want to produce HD quality videos on a shoestring budget, the best route for you is to use a DSLR camera like the Canon 60D.
Not only does this camera produce BEAUTIFUL HD images on a cropped frame, but it’s also priced under $800!
It’s All About Good Audio
Did you know that viewers judge the quality of your video based on how well the sound is recorded?
For this reason, you should not rely solely on the microphone that comes within your camera.
It is better to invest on a decent external microphone available at your local camera/electronics store.
And for even cheaper deals, I would recommend checking the Audio-Technica ATR-3350 lavaliere microphone.
I’ve been using this one religiously for over 5 years for talking head interviews. The quality is crisp and always promising.
Don’t Forget to Edit
The real magic in video production happens at the post-production stage.
During this time, you can add a variety of effects to your video including background music, color correction, animation or special effects, and save it in a format suitable for instant viewing and sharing online or off.
My most recommended editing software to novice editors or people who really want to get their feet wet in the post-production realm is iMovie, because of it’s wonderfully simple ease of use, logical application usage, and easily understood interface for those who are brand new to editing.
For a full list of cameras and all other equipment that I recommend, check out my previous post on the Top 7 DSLR Cameras, Audio, & Lighting Gear to Make Your Productions Look Awesome
That’s a Wrap!
Hope these tips have inspired you on How to Become a Video Producer in No Time.
Always remember that learning to become a video producer requires a good set of equipment and a little bit of imagination.
If you want to learn more about becoming a video producer, check out our online course on how to Become a Video Producer.