5 Simple Video Marketing Guidelines to Remember
Dreamsync provides tutorial and simple steps for online video marketing
Over the last few years video marketing has proven itself to be an invaluable tool in the world of online marketing. Video marketing has quickly become a necessary staple in any fully developed online marketing strategy. To help guide companies as they embark into the marketing world of online videos, here are five guidelines that should be kept in mind in order for these ventures to be as successful as possible:
1. Video Marketing Creates a Personal Connection
Perhaps the greatest benefit of video marketing is the ability to create a human connection with your audience. This is your chance to lend a face and a personality to an otherwise faceless entity in the equally impersonal online arena.
Creating this personal, human connection is a fairly simple matter and can be achieved in a number or ways. One method of connecting with the viewer is through the use of a video spokesperson. Another can be through images, scenes, and interviews with the company’s employees.
2. Get the Most for Your Money
Nowadays, it does not take a pile of money for companies to invest in video marketing. In fact, these investments can be made fairly inexpensively, which is part of the allure of this marketing tactic.
While companies may choose to take on these productions on their own, electing to invest in the equipment to produce their own videos, perhaps the safest route to take is in the hiring of a professional video production company. A quality production team can guide the company through each stage of the process form scripting to filming, editing and placement.
3. Creating Video Tutorials
Video tutorials, often referred to as “how-to” videos, are an excellent tool in the online video marketing strategy as they function both to inform or instruct the viewer on the use of the company’s products and services, but serves to pitch those products and services at the same time.
Also, these video are incredibly easy to make, with the simplest method requiring nothing more than screen recording and an added narration.
4. The Use of Music
One aspect of the video production process which many marketers seem to struggle over, is the decision of whether or not to use music in their videos.
The answer is yes. Used correctly, music can help elevate and add character to a video. When choosing what music to use, however, a careful decision must be made, as it is the video’s music which will lend the video its overall tone as well as dictate flow and pacing.
5. Where to Place Videos
Once a video has been filmed and edited, it is then time for the marketer to decide where best to place the video online. While there are numerous available options that can be used, there are a couple select placements that must be made no matter what.
The first place the company will want to embed the video is in their own website, preferably somewhere that it will be seen right away by the visitor. Also, the company will want to make sure and post all their videos to YouTube where they can be viewed, ranked, and shared, and have the potential to go viral.